Client: Ogilvy NY
Brand: Chemours
Production Studio: Ars Thanea

We were challenged by Ogilvy NY to create an educational video for one of the leading chemistry companies in the USA – Chemours. Despite the tight timeline, we managed to deliver 90 seconds charming video, which premiered at National Chemistry Week 2019.

The theme of this year’s edition was “Marvelous Metals”.

Copper, gold, iron, nickel or chromium are just a few examples of marvelous metals that are hidden all around us –  in computers, electric cars, batteries, smartphones or even buildings.

That was the main message of the song we received and our job was to create the visual story of Gracie (the heroine and an ordinary girl with a superpower of seeing what objects are made from) basing on the lyrics. 

We wanted the video to include live-action and animation so we first started with stillomatic and drew scenes to give an idea of the concept and then proceeded with a photoshoot, production of 3D assets and merged it all at postproduction phase.

Client: Chemours

Agency: Ogilvy NY

Executive Creative Director: Mike Hahn
Creative Director: Tom Greenwood
Senior Art Director: Hayley Grassetti
Art Director: Grace Donahue
Copywriter: Gillian Goodman
Director of Music: Karl Westman
Executive Producer: Lauren Ziffer

Production: Ars Thanea

Director: Adam Torczyński
Executive Creative Director: Piotr Jaworowski
Art Director: Tomasz Chrabołowski
Studio Supervisor: Mikołaj Valencia
3D Lead: Bartek Kalinowski
Producer: Karolina Sidorowicz, Marta Król
Production Coordinator: Katarzyna Pawłowska

Concept Artist: Michał Urbański
3D Artists: Bartek Kalinowski, Paweł Filip, Mateusz Bargiel, Sebastian Marek, Tomasz Dabert, Krzysztof Marcinowski, Patryk Habryn
Tracking: Marek Jasiński
Animators: Bartek Kalinowski, Piotr Wołoszyński, Marcin Gibowski, Katarzyna Strzelczyk
Rigging: Piotr Wołoszyński
Compositing Artists: Mikołaj Valencia, Katarzyna Strzelczyk, Mikołaj Kula, Bartosz Lis, Łukasz Stolarski

Video Shoot Crew:
Director: Adam Torczyński
Art Director: Tomasz Chrabołowski
Director of Photography: Paweł Tybora
Producer: Karolina Sidorowicz, Marta Król
Production Manager: Stanisław Zaborowski
Production Designer: Zuzanna Zajt
Make-up: Paulina Dawidowicz-Dobek
Hand Model: Paula Sieracka (Difference Agency)
Storyboard: Michał Urbański
DIT: Michał Hrynczyszyn
Set Manager: Agata Matczuk
Stagehand: Robert Kowalczyk

Offline edit: Mateusz Rybka, Wojciech Jagiełło
Color Grading: Anna Sujka
Grading Suit: Coloroffon

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